I put together 3 ideas for their brand that included Logo, image philosophy, typography, iconography. To illustrate how these elements would work together for each idea I worked up very rough drafts of a website, a pastry case card and a business card. The final product was a variation on one of these and can be seen in action at freshbitbaking.com
Below is a picture of the brand board we used for conversation.
(Pic coming soon I frickin' swear... I didn't wait long enough for them to transfer to this drive. Doh!)